SEO Glossary

Absolute Link: a website link in which shows all of the journey on the web site URL that is definitely related to.
Adsense: Googles contextual marketing and advertising network.
Adwords: Googles advertisement and also link promote network.
Alt Attribute: the actual description text which is associated with a great image.
Analytics: that figures and metrics utilized to measure and evaluate an internet site . performance.
Anchor Text: that wording that's clicked through to trigger along with follow some sort of web page link in order to yet another world wide web page.
Backlink: a new chek out your website.
Black Hat: a name accustomed to describe almost any SEO techniques employed for you to operate your seek out engines.
Blog: short pertaining to online log, a new web log is often a site that is typically made use of like a widely accessible personal newspaper with regard to a good individual.
Click Through Rate (CTR): the quantity involving keys to press on the link, as being a proportion on the amount of sights on the link. (( # regarding clicks / # regarding views ) x 100)
Cloaking: a black-hat SEO method that manipulates google by exhibiting distinct content material served around the actual seek serps spider that is several after that precisely what an obvious web surfer sees.
Conversion Rate: metric to guage the particular results on the transformation efforts the volume of visitors who required the actual desired measures split through the sum of variety of site visitors in a very assigned period period.
Cost Per Click (CPC): the total amount an advertiser gives a great posting host whenever a customer ticks for the promoters link. (see Pay Per Click)
Cost Per Thousand (CPM): the fee for each 1 , 000 persons viewing an listing or listing.
Crawl: the motion associated with search engines like google traversing throughout the Internet even though bringing up-to-date their list associated with websites.
Delisting: your removing on the website article from your search engines like google results.
Description Meta Tag: a meta label talking about your written content from the web page.
Directory: pc hardware training site in whose index is usually put together by human editors.
Domain Name Server (DNS): a computer system that transposes human-friendly URLs (words) into computer-friendly IP addresses.
External Link: a link coming from another web site that links in order to yours.
Google: probably the most employed search results on the globe today, also known as this Big G.
HTML: Hypertext Markup Language will be the particular established associated with markup token loaded into a new report created for show on the World Wide Web cell phone page. Index: a search search engines database, including things like many of the internet pages these have crawled and also recorded.
Internal Link: a new link this exist and inbound links that will other website webpages within your website.
Keyword: the particular word(s) or perhaps phrase(s) somebody forms right into a search box.
Keyword Density: a new formula to discover the actual frequency a keyword and key phrase can be shown on the online page. The formula is the whole amount of words and phrases with al search phrase mentions split simply by the sum of availablility of words and phrases on a page. Keywords should fall somewhere between a couple of plus 8-10 % density. (see keyword and key phrase stuffing)
Keyword Meta Tag: a meta licence plate list of the main keywords and phrases and also search phrases that are comprised on in which online page.
Keyword Stuffing: a blackhat way to manipulate search engines simply by far too exhibiting a key phra se or maybe keyphrase, unnecessarily.
Landing Page: that desired destination page a visitor occurs as soon as pressing with a link.
Link Bait: a technique to acquire external back links earned by simply developing a helpful item of written content which is worthy of relating returning to your site.
Link Spamming: a black crown technique utilized to generate plus obtain bogus outer inbound links to help manipulate search engine optimization rankings.
Long Tail: a new term granted for just a group of key phrases that is definitely far more aimed (example: most dogs vs. brown masculine shih tzus)
M?Meta Tag: will be code factors employed to supply structured metadata regarding an internet page.
One Way Link: an external link in which isn't going to involve yuor web blog to help hyperlink again fot it site.
Outbound Link: some sort of link from a a way to a great alternative website.
On-Page: relates to SEO components that are central to some web-pages reference code.
Off-Page: relates to SEO components which have been additional to a web-pages resource code.
Organic Traffic: targeted traffic earned subsequently regarding staying listed the next lookup engine (vs. paid traffic).
PageRank: Googles indicator of a particular pages value.
Paid Traffic: visitors created because of this associated with using paid commercials (vs. healthy traffic).
Pay Per Click (PPC): the amount an marketer gives an advert host every time a targeted visitor important on the promoters link. (see Cost Per Click)
Rank: this position of your page within a look for engine.
Reciprocal Link: a link from a site in which buttons returning to your own site, as a swap regarding connecting fot it website.
Robots File: A text file placed in a web pages underlying service in which instructs search motor spiders to help dismiss a number of websites or even directori es. Some bots regard these kind of instructions, other people ignore them.
Sandbox: a new principle that is the word for a time probationary span that your internet site have got to move through.
Search Engine: A web site or even program which allows Internet users to look for some sort of database with website pages, docs and also other information to the web. The most popular search engines usually are Google, Yahoo, and also Bing.
SEO: Search Engine Optimization the look and altering on the subject matter of your web page so that they can enhance it has the position in natural, organic lookup results, including variations for you to computer code in addition to displayed content.
SEM: Search Engine Marketing any advertising action involving pc hardware training site, including promotion upon search result pages, settling with regard to placement.
SERP: Search Engine Result Page, the site this display the outcome on the search.
Sitemap: a a rchive developed in XML format this helps seek serp spiders recognize your composition of your respective webpage plus advices these folks just how typically that will spider specific websites on the web site (not to be lost having a good HTML sitemap).
SMO: Social Media Optimization
Spider: a piece of computer code (packet) that is certainly sent out from your lookup website to examine the online to create along with update its optimization database.
URI: uniform resource signal comes from a new website link in which will be a single further than the websites home/index page. (example: http://www.seomomo.com/seo.html)
URL: universal resource locator a typical name discussing a website link.
White Hat: a time period utilized to describe SEO strategies in which adheres for you to proper plus appropriate on-page and off-page optimization.

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